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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Publishing a Book is the Final Frontier (book publishing) Many authors begin their careers intending to publish a book. Book publishing is a difficult task to accomplish. It takes many months of work and extensive preparation. A book involves intricately woven ideas. A book is a project. In that project is contained many other projects. Most people are not prepared for the intensive process that is involved in creating a full, coherent book. If book publishing is something that you are interested in trying, there are a few things you should keep in mind. First, writing a book is like nothing you have ever done before. It will take extensive and intensive work and development. It will also probably include much of everything you know, and more. Read on for more clarity. Uncharted Territory Book publishing is like a new land that has never been explored before. Of course, there are several book authors out there. They have been around for centuries. Unlike other areas of expertise though, book writing is not something that will be the same process for several different people. As you set out to write a book, you will be able to follow some basic guidelines, but getting your ideas from your head to the page will be an invention of your very own. Not only will you have to get the information onto the page, but you will have to write in a way that thousands or even millions of readers will be able to relate to and understand. Again, that will be a process that will take experimentation and trials. As you begin the process of writing your first book, as well as subsequent books, expect to work and rework. One Idea Is Not Enough Part of the reworking process is the changing of direction within the writing. Many beginning writers aspire to book publishing. They have an idea and vague plan to turn the idea into book. Picture your first grader telling you that she wants to write a book about horses. There is certainly enough information that people want to know about horses to fill several books, but the vague idea is not enough for an adult writer to create publishable work. To write a book, you will need to start with a topic. You may or may not be an expert on the subject. After you have the first vague ideas, you will need to start asking yourself questions. Answering those questions will hopefully lead you to more questions, and so on. Even if your original idea is completely unique and will lead you to write new information that the world does not yet have access to, you will need to add to that original idea for an intriguing finished product. If you are not an expert, or if you do not already know any new information, it will take even more time and effort in order to produce a unique piece of writing. Fiction is the same as non-fiction. Many stories have been told before. If you want to publish, you will need to come up with an engaging and new journey for your readers to take. Using Previously Published Work Now that we have covered the requirement for intricate and new ideas, there is also room in a book for old ideas. Your readers will need a starting place within your writing that is familiar and known. As you are putting together your ideas for a complete book, you will probably publish smaller pieces of work in magazines and newspapers. It is ok, as long as you cite yourself, to reuse some of that work. In that way, you can be publishing as you go along while still making progress towards your end goal in book publishing. After several months or even years, you will have poured out your effort and knowledge into a finally completed and whole book.

Web Hosting - When Changing Web Hosts Nearly everyone will want to change to a new web host at some point. It may involve just changing out old hardware for new. It usually means finding an entirely new web hosting company. When faced with that decision there are a number of issues to be considered. Swapping hardware and/or software is a fairly straightforward decision. There are two possible scenarios. Either you maintain your own hardware and software at a facility managed by others, or you are considering upgrading to newer (usually more expensive) systems maintained by others. In either case, it's simply a matter of estimating the cost and the short-term impact versus the long-term benefits. If the system(s) you currently use are short on capacity, sooner or later you'll be sufficiently motivated to make the change. Either the hardware will become unreliable or loaded to the point you'll be forced to migrate, or your needs will expand enough to justify the effort and expense of moving. Similar considerations apply to the scenario in which you rely on the web hosting company for everything, and want to find someone else to rely on. Regrettably, that's a very common situation. Many web hosting companies provide systems and staff that sooner or later fall below an acceptable level. Most people make the decision to change based on emotion. That's not entirely bad. Emotions incent you to take action. But you need to keep a cool head, too, in order to calculate your long-range self-interest. Bearing some minor inconveniences from time to time is usually worth the trade off. When it begins to affect your site to the point you're losing visitors, it's time to make a change. To get a more objective handle on when that point is reached, reach for some numbers. Maintain, or get from the hosting company, a factual report about availability and current usage. If the server is down so much, or so heavily loaded, that it drives your visitors away, it's time to take action. There are other less easily quantifiable but equally important factors, as well. You will at some point need to communicate with one or more persons who help maintain your site. Even if you do all your own server, database and web site maintenance, someone behind the scenes is helping to keep things running smoothly. That's called 'infrastructure'. If the road you drive on has potholes, it's not enough that you can fix your own car. In terms of network bandwidth and availability, server capacity, disk space, security and a whole array of other aspects, the web hosting company has to have competent people who care (and are allowed) to do the job well. When the company's people fall down - because of incompetence, lack of resources or absence of a culture of excellence - or for any other reason - your web site suffers. This issue more than any other is what drives people to seek another web hosting company. Even if you choose well at the outset, things can change. Management changes, staff changes and companies are taken over by other companies. Sometimes, it isn't simply a matter of swapping out an unreliable piece of hardware or software. When it's time to swap out people, you look for the same aspect: doing the job required.