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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Web Hosting - Look Before You Leap Companies that offer Internet-connected servers that provide space and bandwidth for a domain, for one or more web sites, are called Web Hosts. Large companies have private networks that allow them to host domains on their own equipment and IP address range. But for the majority of those who want an Internet presence, a 'rented' web host is a necessity. There are a wide variety of hosting plans available. Some are free, others charge up to a $100 or more per month. Some provide nothing but a tiny amount of disk space and minimal network bandwidth. The web site owner is on his or her own for any thing else. Others offer a range of services, including server and email administration, backups, web site design assistance, troubleshooting and many others. In the world of web hosting, you may often find yourself sharing a server with anywhere from one to a thousand or more other web sites. That allows the web hosting company to keep equipment and staff expenses lower. Many web sites are simple and low-volume enough that the arrangement works fine. When you or one or more of the others grow, it may be helpful to consider a dedicated server. A dedicated server, as the name suggests, hosts only your domain. You can put one web site on it, or as many as you wish. You control the access. You may also, as an option, take over much of the server administration yourself. That may save you money on support costs, but cost you considerable time. If you don't have the expertise, you can end up costing yourself much more than you save. In order to carry out those administrative functions yourself, even if you hire help, it's desirable to have some technical knowledge under your belt. Some of that knowledge will be useful, even for day-to-day tasks apart from dealing with emergencies. FTP, email administration, backup methods and other technical areas are among the more common areas you'll need to be at least somewhat familiar with. When your web site grows to a certain size and level of complexity, you'll begin to find it worthwhile to look at implementing a database. But that brings with it a still higher level of ability, both technical and logistical or creative. Implementing a database can be relatively simple. Designing one that provides what you want, with decent performance and maintenance that doesn't become a nightmare, will take some careful thought. Not everyone has the temperament for that type of work, especially those who prefer graphical design, content creation or development, and the many other web site tasks that are part of every implementation. There are other, more low level administrative matters. Managing disk space, maintaining domain names, dealing with registration and changes, and a number of other 'utilitarian' tasks are also not everyone's cup of tea. Some understanding of how DNS works, as well as the design of the Internet itself, are helpful. That provides a good context for understanding the role of some of those tasks. When you begin to seek out a web host to implement a web site, consider all these factors and look in the mirror. What kind of web hosting you should pursue is determined by a combination of who you are and what's being offered. Look before you leap. Networking Ideas to Land a Job You Want Finding a new job is always a chore, especially if you are looking for your ideal job. While all jobs have pros and cons, finding employment that you enjoy or feel strongly about can greatly improve your job satisfaction. There are many ways to network and find the job you want. One of the biggest ways to make connections is to volunteer or find an internship. If you have not been able to land a permanent position in the career of your choice, apply for internships or offer your services for free. This is an ideal way to get your foot in the door and since the employer will already be familiar with you, it increases your chances of being hired when an opening arises. Meet people in the field you want to be in. If there are conferences or organizations that members who work in your desired field join, see about getting a membership or attending. Networking within your field of choice can build connections that blossom in the future. Take a lesser position at the company you want to work at. If you want to be a manager but are offered a customer service position, take the customer service position. Management roles are less stressful when you know what the company expects from you. Watch and learn the ins and outs of being a manager at that particular company. After you have some experience under your belt, apply for the next opening. Ask around. Most job openings are not posted anywhere. Finding openings is typically more about inquiring than finding posting. If you are eager to be a part of a company, e-mail your resume to the Human Resources department and see what type of hits you get. Stop by local companies and inquire in person and leave a copy of your resume if there are openings. Most employers are using the Internet to find new employees. Even if the position they are hiring for is not posted online, searching through posted portfolios is commonplace. The best way to get noticed is to have a concise portfolio that goes into detail about past work experience and your future career goals. Before you make it to an interview, the employer should already have a good idea about whom you are. Having a web presence is essential to job-hunting these days. Many employers are using e-mail and electronic submissions to screen employees. With that in mind, you need to be Internet savvy. Brush up on Internet skills, learning the tricks and trades of using the web as a way to seek out the best jobs. Purchase a domain and post your portfolio there. Be sure to show versatility, accomplishment and organization in your portfolio. Also if you choose to use social or networking sites represent yourself in a positive light. Be sure to keep your portfolio updated even when you are not actively looking for work. An interested employer could choose to contact you based on your updated portfolio. Be open to relocating. Search through Internet job postings for other states. Leaving your hometown might be difficult but the job of your dreams may be out there somewhere. Pack up and move to a more economically viable area and mingle with the populous. Make your employment intentions known without seeming desperate for a job. No matter what type of job you have been dreaming of, there are numerous ways to get that position. The key to pinning down, and getting the job you desire is to never give up. If you have been on the job hunt for two years without any success, do not give up. |