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The Business of Self-Publishing
(self publishing)
Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers.
The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1.
The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers.
Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.
Copyright Infringement Statistics Copyright infringement statistics, by most standards are inflated. Most recent copyright infringement statistics cite that almost 30 percent of software is pirated in the United States of America. This means that they think 30 percent of the software on your computer is illegal… they think we’re all thieves, to an extent. However, copyright holders have good reason to worry that we’re violating their rules: the number of suspects referred to the United States attorneys with an Intellectual Property lead charge increased twenty six percent in the period between 2002 and 2004 – and there have been studies that show that this is rising. Copyright infringement statistics are difficult to come by, but it’s plain to see it’s affecting every aspect of intellectual copy. Copyright infringement statistics show that in addition to software privacy, there are a lot of violations in the music world. Copyright infringement statistics show that many unsuspecting people, from college students to thirty-something a professional, download music on a consistent basis, and often it’s not downloaded legally. Often times, someone will download a song off a MySpace or YouTube page, without giving thought to who really owns the copyright and if it’s legal for them to have it. Copyright infringement statistics, brought to us by the music recording industry, would have us believe that online infringement is seriously hurting the recording industry. A sensible person, however, would realize that with the abundance of MP3 sales sites that this will turn quickly and recording giants will see the huge profits available online. It’s already begun, you see, we have yet to see the impact of online music sales, and how it will increase revenue. I’m sure, with the huge talent pool at their disposal, the media giants will find a way to monetize the internet to their fullest advantage. Copyright infringement statistics also show that many people are downloading games off the internet. With the litany of games available to us – from complete alternate worlds such as World of Warcraft to the more mainstream “The Sims” series, people are clamoring for PC games – and for good reason. They’re fun, intelligent games that play on a system everyone has – a computer. Because of this, people are always looking for new games to play and download, and they may download a game without knowing that it’s not ‘freeware’ (as many internet games are). In addition to computer games, copyright infringement statistics also show that movies are downloaded in abundance on the internet. Many peer to peer file distribution sites and programs (such as bit torrent or Kazaa) allow for the transfer of very large files, and they’re easy to find online. Using a tool provided by one of many suppliers, users can search for any item they like – and, of course, the system is abused and people download copyrighted movies and entire DVDs instead of publicly available works. Copyright infringement also branches into written works, such as articles, books, poems, etc. Many times, a student will copy a paragraph or two without realizing the implications of such copying. While they may think of it as ‘borrowing’, if it’s used on a grander scale, the person could be opening themselves up to a large court fight, especially if it’s used commercially. As you can see, copyright infringement statistics show us that many people are using copyrighted works illegally. Do your best diligence when using another’s work – and ask for permission every time you want to use something that you haven’t created. Chances are, if you just ask the question up front you’ll save yourself from becoming another copyright infringement statistic and save yourself from a major lawsuit. Web Hosting - Bandwidth and Server Load, What's That? Two key performance metrics will impact every web site owner sooner or later: bandwidth and server load. Bandwidth is the amount of network capacity available, and the term actually covers two different aspects. 'Bandwidth' can meanthe measure of network capacity for web traffic back and forth at a given time. Or, it sometimes is used to mean the amount that is allowed for some interval, such as one month. Both are important. As files are transferred, emails sent and received, and web pages accessed, network bandwidth is being used. If you want to send water through a pipe, you have to have a pipe. Those pipes can vary in size and the amount of water going through them at any time can also vary. Total monthly bandwidth is a cap that hosting companies place on sites in order to share fairly a limited resource. Companies monitor sites in order to keep one site from accidentally or deliberately consuming all the network capacity. Similar considerations apply to instantaneous bandwidth, though companies usually have such large network 'pipes' that it's much less common for heavy use by one user to be a problem. Server load is a more generic concept. It often refers, in more technical discussions, solely to CPU utilization. The CPU (central processing unit) is the component in a computer that processes instructions from programs, ordering memory to be used a certain way, moving files from one place to the next and more. Every function you perform consumes some CPU and its role is so central (hence the name) that it has come to be used as a synonym for the computer itself. People point to their case and say 'That is the CPU'. But, the computer actually has memory, disk drive(s) and several other features required in order to do its job. Server load refers, in more general circumstances, to the amount of use of each of those other components in total. Disk drives can be busy fetching files which they do in pieces, which are then assembled in memory and presented on the monitor, all controlled by instructions managed by the CPU. Memory capacity is limited. It's often the case that not all programs can use as much as they need at the same time. Special operating system routines control who gets how much, when and for how long, sharing the total 'pool' among competing processes. So, how 'loaded' the server is at any given time or over time is a matter of how heavily used any one, or all, of these components are. Why should you care? Because every web site owner will want to understand why a server becomes slow or unresponsive, and be able to optimize their use of it. When you share a server with other sites, which is extremely common, the traffic other sites receive creates load on the server that can affect your site. There's a limited amount you can do to influence that situation. But if you're aware of it, you can request the company move you to a less heavily loaded server. Or, if the other site (which you generally have no visibility to) is misbehaving, it's possible to get them moved or banned. But when you have a dedicated server, you have much more control over load issues. You can optimize your own site's HTML pages and programs, tune a database and carry out other activities that maximize throughput. Your users will see that as quicker page accesses and a more enjoyable user experience. |