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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Free Fun Game Favorites on the Net The World Wide Web has become a repository of free entertainment. You can find everything from funny clips to interactive games. Where can you go for the best games on the Web? Here are some of the top sites for online gaming that is fast, free and fun. Ready to Play? Check Out These Great Websites Are you ready for the best in online gaming? There are many top gaming sites that can get you gaming and having a blast in no time. One of the top gaming sites is the MSN Gaming Zone. This site has over 100 free and fun games. They also offer free trials of the hottest games. This is where you can find some of the web's best gamers. Another popular site is Heat.net. You can bring the heat on this hot gaming website, featuring over 115 online multiplayer game downloads. This site is home to such popular games as Diablo and Warcraft II. In order to play most of the games on this website, you will need to download the software. Ready to get the hottest shortcuts? If so, you will want to head for GoCheat.com. Even the most honest soul needs to get their fill of cheat codes. As all true gamers know, cheat codes can provide you with a fun and easy way to maneuver around a game. You can save your game and jump ahead with the right cheat code. For those of you that don't care for complicated or violent games, head on over to Pogo.com to get your own dose of gaming fun. Pogo.com features classic board games and casino games, including bingo, poker and other classic games. Make Your Computer Your Own Movie Theater Do you have a couple of hours to kick back in front of the computer? Do you love movies and are interested in cutting edge film? If so, you will enjoy the entertainment that you can find on the World Wide Web. One of the most popular sites for short films is Atom Films. You can watch an original short (or long film) right on your computer. Atom Films is well known for showcasing innovative short films. Atom Films even featured the winner of the 2000 Academy Award for best live action short film. You can even find short works by famous stars, such as George Clooney and Jennifer Aniston. The Sync is another great site for video entertainment. The Sync offers more edgy film shorts than other online short video websites. Who Doesn't Enjoy a Good Puzzle? Work Out Your Brain at these Websites If crossword puzzles are your thing, you will surely appreciate, the selection of games put forth by yahoo games. This site contains a host of fun, classic puzzlers. Yahoo game gives you a shot at a daily puzzle. Another great place to check out if you are a puzzle fan is the Puzzle Depot. The Puzzle Depot has a neat pattern-matching tool that can help you in a crunch. Choose from a range of difficulty levels from your crossword puzzles. For a Bit of High Culture on the Web If you feel like treating yourself to a bit of high culture on the Web, take an art break with artmusuem.net. This neat website gives you a 3D experience tour of many of the finest museums in the world. This is much easier than buying a ticket and flying over to Paris. This website offers you the full experience of some of the world's greatest museums, including audio narrative, and a neat zoom-in function that gets you within a nose of some of the world's greatest masterpieces. Positive Reasons Why Employee Turnover Can Be a Good Thing Employee turnover is the bane of many an organization. If you pick up any business paper, you will find headline after headline screaming about how much turnover is costing companies and how to keep your employees happy and on board to avoid the headaches and hassles of high turnover. The tide, however, is starting to turn. More and more business experts are stepping up and saying turnover doesn’t have to be the end of the world. In fact, in some cases, turnover can be the best thing that ever happened to your company. While some turnover is as bad as traditional wisdom assumes it is, other instances of turnover can be a real positive for your business. How can turnover possibly be a good thing? It all comes down to who is leaving the company, and why. Every office has its workers that are a drag on the business for one reason or another. Maybe the employee is dissatisfied with their job because they have been working it for too long and are overqualified, but they don’t have any room for advancement. Maybe an employee thinks that all of the decisions you are making about the business are the wrong ones and are constantly critical. Maybe the employee just has a personality conflict with the other people in the company and you and other works simply don’t like them very much. When these kinds of employees leave your company, it can be a shot of life into the business. Suddenly, everyone feels hopeful and re-energized because the negative energy in the air is gone. Negative vibes in the office can have a very damaging effect on the staff, and by extension, your business. When the person causing the bad feeling heads for the highway, they take with them all of the problems they created. Not only does the departure of an employee who was causing trouble in the office boost morale for the employees who are left behind because the bad feelings are gone, but it also boosts morale because it creates a job opening within company. If the person who left was a superior to many people in the office, there is now an instant opportunity for advancement. Your workers will step up with their games as they vie for the position, creating new business opportunities for you and generally keeping the spirit high in the office. If you decide to promote from within whenever possible after a turnover, your employees will work harder with the knowledge that they have a chance of moving up. These turnover positives hold true whether the employee in question quit the job or was fired. Who they were in the company and why they left are often much more important in determining whether the turnover was positive or negative. While losing an employee who is bringing everyone else down is a positive thing for your business, losing an employee who was an integral part of the corporation is another. Of course, there are costs involved in a turnover – you have to re-train an employee, and if you hire from outside of the company, you have the costs of advertising the job and the cost of the time spent interviewing candidates. If you are losing employee after employee, and the employees you are losing are the ones who were holding things together at the office, then you need to consider things you can do to reverse the turnover trend. Despite the potential negative side, turnover doesn’t have to be a bad thing for your company. If you manage it properly and if you are dropping employees who have been bringing your business down, turnover could be just the thing to turn your fortunes around. |